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Welcome to Top Web Expert’s Digital Marketing Presentation…
This is when people use search engines like Google and Bing to look for something they want, for example:
We then pay Google and Microsoft to ensure that your website appears first in the search results.
This gives you a constant stream of highly targeted customers on your website.
These are people who are actively searching for your products and services.
We choose a list of relevant keywords and phrases that people are searching for
We then make sure your website appears when people type these searches into Google and Bid, by paying a fee.
1. Keyword Research
First we need to analyse and research the best keywords to bring people to your website.
We have to be very careful that the keywords are correct.
Many keywords sound good on the surface, but they don’t have the correct intent behind them.
2. Ad Creation
We then need to create a captivating ad that stands out from the rest.
This is a science to ensure that your ad is eye-catching, but only attracts your perfect buyer type.
Again we use our wealth of experience and data to create the perfect ads for you.
3. Ad Bid Adjustment
We now have to carefully calculate exactly how much to bid on each keyword.
Google will use this to determine whether to show your ad to people or not.
If we bid too low, your ad will never appear, however if we bid too high you’ll spend much more money than you need to.
We have lots of data which shows us exactly how much to bid to ensure you pay as little as possible.
4. Constant Monitoring & Optimisation
Once the ads are running we need to monitor and analyse all of the keywords & ads.
We need to see which ones are performing and bringing results.
We have powerful technology that lets us see these insights immediately
We can then eliminate low performing ads and keywords from your campaign.
This greatly reduces your costs and shifts budget to the keywords that are working for you.
Over time, your ads and keywords and fine-tuned so you get the best results for a lower cost!
After you have our SEARCH service up and running you can expect an instant surge of highly targeted traffic.
These people are primed and ready to buy your products and services.
We’ll then work to keep increasing these results month on month.
There are literally millions of websites across the internet that have dedicated space for display advertising.
You’ve probably seen this yourself any time you go online, (the ads are bordered in red):
First, We find the most relevant websites on the internet to your industry.
This is where your perfect customers are spending time.
Next, we activate hundreds of thousands of attention grabbing ads.
These are directly targeted to your ideal customers, giving you a constant stream of eager new buyers.
1. Website & Audience Research
First we use our industry leading advanced tools to assess your website and audience.
We then find the most relevant websites to place ads.
2. Ad Creation
Our amazing creative department then creates highly converting eye-catching ads.
These grab the attention of your ideal customers while they browse highly related websites.
3. Monitoring & Optimisation
We then carefully monitor your traffic using industry leading tools.
This enables us to see which websites are bringing the best traffic and allows us to eliminate those that don’t.
This means you save more money and only focus on the best converting traffic sources.
4. Monitoring & Optimisation
We then add advanced techniques including re-targeting.
This allows us to re-advertise your offers to customers that were on your website previously.
They’ll see your offers, products and services as they browse other websites, constantly being reminded to revisit you.
After you have our DISPLAY service up and running you can expect an instant surge of highly targeted traffic.
Primed and ready to buy your products and services.
We’ll then focus on increasing these results month on month.
Facebook, Instagram, Pinterest, TikTok, Twitter and other social media websites allow you to advertise on their platforms.
Your ads are shown to users that match your perfect buying persona.
This results in highly targeted traffic, and a huge increase in sales.
We analyse your business and create a database of users that match your ideal buying persona.
This is based on our industry expertise and huge private data sets.
We then target these users with highly engaging ads that send them directly to your website, primed and ready to buy.
1. Audience Planning
First, we use our huge data library to identify the perfect buying persona for your business.
We can then create an audience of like minded individuals on social media.
This allows us to create huge audiences of users that match your perfect customer.
2. Ad Creation
Next, we create attention grabbing ads that will be displayed to tens of thousands of your perfect buyers.
These are designed to divert them instantly to your website to become paying customers.
3. Optimisation & Monitoring
We now need to constantly monitor and analyse the traffic and audience.
This enables us to continuously improve your audience.
We constantly cut out attributes that don’t convert and add new ones that will.
After you have our SOCIAL MEDIA marketing service, you can expect an instant surge of highly targeted traffic.
These people will be primed and ready to buy your products and services.
We’ll then focus on increasing these results month on month.
You need to optimise your website for specific key words and phrases.
That tells Google that your website should be the first thing people see when they search for those keywords.
This means you get a lot of completely free traffic straight from Google from an extremely targeted audience.
And these visitors are already highly motivated to buy your products and services.
1. Keyword Research
First we need to analyse and research the best keywords to bring people to your website.
We have to be very careful that the keywords are correct.
Many keywords sound good on the surface, but they don’t have the correct intent behind them.
2. Competitor Analysis
We then need to analyse your competitors to see exactly what they’re doing and how they are achieving success.
The keywords that they are using will give us amazing insight.
We use industry leading tools and our wealth of experience to determine the right SEO strategy.
3. Content Creation
After that it’s time to start creating a constant flood of freshly updated written content.
Our expert writers research your industry and create hundreds of beautiful, engaging articles.
This tells the search engines your website is relevant and worthy of the top spot.
4. Interlinking
We then create an advanced interlinking strategy where we interlink your content with other highly focused sources.
This create a network of links that directly ties your content together with your keywords.
The search engines reward websites with this linking structure with top rankings.
5. Reporting & Optimisation
Now it’s time to watch your website climbing the search results as more and more traffic comes in.
We continuously use our industry leading software to track absolutely everything and constantly improve the results.
Soon you will be ranking on Google and other search engines for a huge range of keywords.
Each bringing highly targeting buying customers to your website.
The results will continue to improve as the months go on and your revenue increases.
You have access to advertise and appear on nearly all the websites that your customers spend time on.
This enables you drive highly targeted traffic to your website and increase your sales and revenue.
Used together, there is no stronger marketing strategy than the Big Digital Four!
You the more you can invest in marketing, the faster and better the results will be.
This is because you can advertise your website on more platforms.
However we have packages to fit every budget.
