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There is a forum for pretty much anything and everything online. They have multiple uses and themes but generally they are places for people to talk about a specific subject with others who share their interest.
This makes them a fantastic place to market. If done effectively you can reach a highly specific audience with targeted marketing copy which will be best placed to yield results.
Using forums is particularly powerful when you are an active participant of the forum or even the moderator perhaps! If you are not yet either of those then don’t worry because it’s not difficult to become them.
Whatever your personal interests there will be a forum for that and you will be able to use it to market to people you really know and understand.
As you can imagine there are many ways in which you can use Forums to market both Top Web Experts and Heroic Partners.
Here is a template for you to follow to market successfully on Forums:
Step 1 – Know Your Market
Unlike other platforms with this the first thing we want to consider is the persona that we are going to be trying to market to. The reason being is that this is going to direct and guide our research into which forums we are either going to be targeting or starting ourselves. The rule of thumb is that if you are trying to recruit sub-affiliates then as with other strategies you are looking for people who want Financial Freedom – that means people who are money motivated but don’t think that limits you because ultimately most people are money motivated. However you will obviously want to select personas which have a greater need than others in order to achieve higher conversion rates. When trying to sell Top Web Experts products you will want to target personas that you know – so if you are really into a particular sport or hobby, for example, then this will be a very good place to start. As already mentioned if you are already the moderator of a forum or if you are an active member in a forum then clearly this is where you will want to begin.
Step 2 – Do Your Research
Having figured out which personas you are going to target it will become pretty easy to select which forums you are going to be marketing on and as already mentioned this job is done for you if you currently have some connection to a forum. You will also want to broaden your horizons and view as many potential forums as you can. Once you have done this make a shortlist of the forums you are going to be posting on and come up with a plan for how and when you are going to be posting content. Have a look through the forums and you will undoubtedly see others marketing something – see what the successful ones are doing with regard to frequency of posts and what their content involves and then base your plan around that.
Step 3 – Start Posting, Commenting and Generally Interacting
By now your research and buying persona study will have enabled you to know who you are trying to target, which forums they are active on and how you want to interact with them. You will want to implement your plan and design content ahead of time which you can then post in multiple places in order to broaden your reach. You will also want to leave comments and keep an eye out for any posts asking for recommendations as these are going to be far easier to convert than others.
Step 4 – Keep it Going
You have probably figured out by now that this approach requires time to be spent on your selected forums both looking for opportunities to comment and posting your content. This is not a one shot thing – if your first post gets a great many conversions then that is fantastic but it does not mean that you can stop there. You need to be posting a lot of content regularly to achieve the optimal conversion rate. Think about when you are online you normally have to be prompted to do something several times before you take action even if you were interested to begin with. So keep the content coming and the conversions will surely follow.