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YouTube is where most of us go on a daily basis to: be entertained, pass the time and learn about something new.
The informational element of YouTube is huge and the beauty of marketing there is that you are offering free value up front to people who need help which gives you an audience which will do exactly as you tell them.
Think about who will watch your YouTube videos – maybe they have searched for the best way to make money online, maybe they have searched for the best place to buy a website – they are specifically seeking out advice which you are in a position to give them as a Heroic Partner.
Monetising your YouTube content used to be pretty tough but with Heroic Partners that is no longer the case.
As you can imagine there are many ways in which you can use YouTube to market both Top Web Experts and Heroic Partners.
Here is a template for you to follow to market successfully on YouTube:
Step 1 – Do Your Research
The very first thing you need to do is to watch as much content as possible and follow YouTubers who are doing this successfully – if they have a lot of subscribers and views then they are probably good at what they do. Think about what they are doing, why they are doing it and how they are doing it. What is the common theme in their content? What are they trying to sell? What are they doing to make their content interesting and persuasive?
Step 2 – Know Your Market
Now it’s time to take a more introspective look and think about who your buying persona is. If you are selling websites through YouTube then you will know by now that pretty much everybody will need to buy a website at some point in their lives. So try and narrow it down considering how you could add value as an individual – for example if you are a makeup artist then the best thing to do would be to target that persona because you know all about it already. If you are trying to recruit sub-affiliates then the persona you are looking for is less specific but our Partners always have one thing in common they want Financial Freedom – so lead with that, if your posts are about making money and achieving financial freedom you will be heading in the right direction.
Step 3 – Start Making Content
By now your research and buying persona study will have enabled you to know how you should position your content. So start making it. Successful YouTubers make a lot of content so don’t be afraid of making mistakes. Volume of content with a key underlying message and aim is what you are aiming for. The only other thing you need to worry about is having the right calls to action – if you are unsure about how to do this then go back to Step 1 because you will find all the inspiration you need there. The key thing is to constantly promote your links and feature them prominently on your channel.
Step 4 – Keep it Going
As time goes by your followers are going to grow, you will have more views, more likes and more conversions. The most important rule is not to stop. Do not let your channel die. You need to keep alive with constant content. The more successful you are the easier it becomes to create the content – so never stop growing.